Mari Roberts - Marketing Agency Case Study

Mari Roberts is a life mentor and energy healer. Creating a personal brand is both parts emotional and strategic. We wanted to create a brand that embodied Mari through color palettes and flower illustrations. The structural layout of the website weaves in all the branding materials while also being user-friendly, with many call to actions, and a clear concise goal of retaining and booking clients!

Goals & Objectives

Case Study: Mari Roberts – Designing a Personal Brand for a Life Mentor & Energy Healer

Mari Roberts is a life mentor and energy healer whose work is rooted in deep emotional transformation, intuitive wisdom, and soul-centered guidance. When Mari approached Ambrose Marketing, she was ready to step into a brand that felt like a true reflection of her essence—both soft and strong, emotional and strategic, grounded and expansive.

Creating a personal brand for a healer is a delicate process. It must feel authentic and inviting, while also serving as a strategic platform for client conversion and business growth. For Mari, that meant infusing her brand with meaningful visuals, thoughtful messaging, and a user experience that built trust from the very first click.

We brought her vision to life through:

  • A floral-inspired brand identity with organic line illustrations, feminine typefaces, and a soulful, grounded color palette

  • Custom website design with clear calls to action, gentle transitions, and a structure that supports exploration without overwhelm

  • Copywriting that bridges the spiritual and the strategic, highlighting her offers, story, and client transformation

  • SEO structure optimized for “energy healing coach,” “life mentor for women,” and “healing sessions online”

  • Lead generation touchpoints throughout the site to encourage bookings, email list growth, and audience retention

The result is a brand that feels beautifully personal and energetically aligned—inviting the right clients to step in, explore, and connect.

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