Mari Roberts - Marketing Agency Case Study

Mari Roberts is a life mentor and energy healer. Creating a personal brand is both parts emotional and strategic. We wanted to create a brand that embodied Mari through color palettes and flower illustrations. The structural layout of the website weaves in all the branding materials while also being user-friendly, with many call to actions, and a clear concise goal of retaining and booking clients!

Goals & Objectives

Case Study: Mari Roberts – Designing a Personal Brand for a Life Mentor & Energy Healer

Mari Roberts is a life mentor and energy healer whose work is rooted in deep emotional transformation, intuitive wisdom, and soul-centered guidance. When Mari approached Ambrose Marketing, she was ready to step into a brand that felt like a true reflection of her essence—both soft and strong, emotional and strategic, grounded and expansive.

Creating a personal brand for a healer is a delicate process. It must feel authentic and inviting, while also serving as a strategic platform for client conversion and business growth. For Mari, that meant infusing her brand with meaningful visuals, thoughtful messaging, and a user experience that built trust from the very first click.

We brought her vision to life through:

A floral-inspired brand identity with organic line illustrations, feminine typefaces, and a soulful, grounded color palette
Custom website design with clear calls to action, gentle transitions, and a structure that supports exploration without overwhelm
Copywriting that bridges the spiritual and the strategic, highlighting her offers, story, and client transformation
SEO structure optimized for “energy healing coach,” “life mentor for women,” and “healing sessions online”
Lead generation touchpoints throughout the site to encourage bookings, email list growth, and audience retention

The result is a brand that feels beautifully personal and energetically aligned—inviting the right clients to step in, explore, and connect.