Explorational Fitness - Marketing Agency Case Study

A modern and luxurious brand that caters to women over 40 was the goal for this project. Focusing on fitness and the foundations of lifestyle changes while also infusing Nichol’s love for the ocean and sea life into the brand - we encaptured this through moving visuals, a beachy color palette, and a very refined logo and site design.

Goals & Objectives

Case Study: Explorational Fitness – A Wellness Brand Rooted in Strength, Sophistication & the Sea

Explorational Fitness is a modern wellness brand built for women over 40 who are ready to rewrite what strength and vitality look like. When founder Nichol approached Ambrose Marketing, she envisioned a brand that felt refined, empowering, and deeply personal—merging her passion for movement with her love for the ocean.

The goal was to create a brand and website that spoke directly to women seeking more than just workouts—a lifestyle rooted in longevity, beauty, and mindful transformation. This was not about hustle culture or quick fixes, but instead about balance, depth, and embodied wellness.

We brought Nichol’s vision to life through:

A refined brand identity featuring organic lines, elevated typography, and coastal-inspired design elements
A calming, beachy color palette that nodded to her love of the ocean while maintaining a luxurious tone
Custom website design and development focused on intuitive navigation, storytelling, and client conversion
Moving visuals and digital art direction that created a sense of flow and empowerment throughout the user experience
SEO strategy targeting “women’s fitness over 40,” “luxury wellness coaching,” and “functional fitness for women”