Redwood Whiskey Candle - Case Study
Redwood Whiskey was looking to create a candle for gifting. Maggie our client from Maggie Valley Collective, faciliated the conversation while we created the candle label design. You’ll see different reditions below!
Goals & Objectives
Case Study: Redwood Whiskey x Maggie Valley Collective – Designing a Signature Candle for Elevated Gifting
When Redwood Whiskey decided to expand their brand into the world of elevated gifting, they partnered with Maggie Valley Collective to create a custom-branded candle—something that could sit beautifully on a bar cart, evoke warmth, and extend the Redwood experience beyond the bottle.
Maggie, founder of Maggie Valley Collective and a past Ambrose client, facilitated the collaboration and brought us in to create the candle’s visual identity and label design. The goal was to design something masculine yet refined, rooted in the natural beauty of Northern California, while complementing both brands’ aesthetics.
We explored several directions before landing on a final label that balanced:
Warm, earthy tones that mirrored the richness of aged whiskey
Clean serif typography with vintage nods and strong shelf appeal
Simple, premium layout with enough breathing room to feel intentional and gift-worthy
Multiple design renditions to reflect seasonal drops and limited edition runs
The end result is a candle label that tells a story—crafted, timeless, and meant to elevate everyday rituals.
Explore the collaboration below and see how product design can expand brand presence through sensory experiences.
