Yameli & Co. - Marketing Agency Case Study
Goals & Objectives
The goal was to create a brand + website that appealed both to commercial photography as well as lifestyle and personal photography.
Case Study: Yameli & Co. – A Photography Brand Bridging Editorial & Emotional Storytelling
Yameli & Co. is a photography brand built at the intersection of commercial precision and lifestyle warmth. When Yameli came to Ambrose Marketing, her vision was clear: create a brand and website that felt equally at home shooting for a product campaign as it did capturing the candid joy of a family in golden hour light.
The goal was to design an identity that could confidently speak to brands, agencies, and small businesses—while still feeling personal enough to attract families, couples, and individuals looking for timeless, story-driven photography.
We delivered:
A cohesive visual identity that blends minimalism and emotion—using clean lines, soft palettes, and versatile typography
Custom website design with clear pathways for both commercial and lifestyle portfolios
Tone-aligned copywriting that moves effortlessly between polished and personable
SEO structure optimized for both markets, including “commercial photographer [city]” and “lifestyle photography services”
Conversion-focused UX that streamlines booking across services while maintaining a high-end feel
The final brand is refined yet approachable, modern yet heartfelt—just like the work Yameli creates behind the lens.
