Rooted Athlete - Case Study
Founder Jack Schram needed to establish more credibility in his industry. As a performance and professional Red Bull Athlete the Rooted Athlete brand’s goal was to garner attention and be the go-to CBD for all high-level athletes.
We created a sleek and refined brand identity, including a Custom WordPress site that is user-friendly and easy to use. Post-launch, Rooted Athlete has now been picked up through many different high-end gyms in New York City.
Goals & Objectives
Case Study: Rooted Athlete – A Performance-Driven CBD Brand Built for Elite Athletes
When Jack Schram, Red Bull athlete and founder of Rooted Athlete, came to Ambrose Marketing, his goal was clear: build a brand that could compete at the highest level—trusted, elevated, and rooted in real performance. As a pro athlete entering the wellness space, Jack needed a digital and visual identity that would establish credibility in the CBD industry while attracting a discerning, high-performing audience.
The mission behind Rooted Athlete was to create the go-to CBD product line for professional and competitive athletes, and the branding had to reflect that—sleek, modern, and built to stand out in a saturated market.
We delivered:
A refined, performance-first brand identity grounded in simplicity, strength, and science-backed wellness
Custom WordPress website design and development optimized for e-commerce, mobile performance, and educational content
User-focused navigation with strong product storytelling, benefits breakdowns, and clear pathways to purchase
Strategic design language that resonates with athletes, trainers, and wellness professionals alike
SEO optimization for keywords like “CBD for athletes,” “performance CBD,” and “NYC wellness brand”
Since launch, Rooted Athlete has been picked up by top-tier gyms across New York City, quickly becoming a trusted product among elite training circles and sports communities.
