POP Journals - Marketing Agency Case Study
Founder Kathryn Sauser wanted to create an intentional journal for her personal and fitness brand. The goal was to create a prompt journal, front & back, that did not feel overwhelming to the user. A minimalist yet fun and engaging design was made through prototypes + and print ready.
Goals & Objectives
Branding, Product Design, Art Direction
Case Study: Pop Journals – A Minimalist, Intentional Journal Designed for Everyday Wellness
When Kathryn Sauser, founder of Pop Journals, came to Ambrose Marketing, she had a clear mission: to create a journaling experience that felt approachable, uplifting, and intentional—designed to support both personal reflection and fitness-focused routines. She envisioned a tool that could become part of her brand’s daily rhythm without overwhelming the user.
The goal was to develop a prompt-based journal that was equal parts functional and inspiring—something people would actually want to open each morning. The challenge? Balance structure with creativity, and minimalism with personality.
We partnered with Kathryn to bring her vision to life through:
Full product development support including concepting, layout strategy, and user flow
A minimalist brand aesthetic with bold accents and thoughtful typography that aligned with her personal and wellness brand
Front and back page journal prompt design, ensuring clarity, emotional connection, and ease of use
Print-ready design files and prototype creation for manufacturing, testing, and future product expansion
Visual consistency across brand assets to support retail, e-comm, and social media rollout
The result is a clean, purpose-driven journal that supports intentional habits and makes the act of journaling feel fun, stylish, and sustainable.
