Maggie Valley Collective - Marketing Agency Case Study
Maggie Valley Collective is a female-founded candle company, which started out of her love for traveling and finding places that bring back memories. The brand identity was chosen to express the warmth and comfort we wanted Maggie Valley to exude. Included in her design package was a full brand strategy, brand identity, social media assets, and Shopify website design and development.
Goals & Objectives
Case Study: Maggie Valley Collective – A Nostalgic, Travel-Inspired Candle Brand
Maggie Valley Collective is a female-founded candle brand inspired by travel, memory, and the warmth of home. Each scent tells a story—rooted in place, emotion, and personal experience. When the founder approached Ambrose Marketing, she wanted more than just a logo—she wanted a brand that felt like a love letter to all the places that shaped her.
Together, we set out to create a visual and digital identity that embodied comfort, storytelling, and soft luxury—one that would immediately resonate with customers who cherish both the ritual of scent and the nostalgia of travel.
Our collaboration included:
Full brand strategy and positioning to anchor the business in its values and voice
Visual identity design with hand-selected typography, muted tones, and textural accents to convey warmth and quiet sophistication
Custom Shopify website design and development to support both product storytelling and streamlined shopping
Social media assets and direction to ensure the brand stayed cohesive across all customer touchpoints
From concept to customer journey, every detail was crafted to reflect the brand’s soul: soothing, evocative, and effortlessly personal.
Visit: maggievalleycollective.com
