Elizabeth Cole Jewelry - Marketing Agency Case Study

With an already successful brand spanning 15+ years, Founders Stephanie & Beth came to me needing an upgrade on their Shopify Store Front. This led to a refresh in their current brand to modernize fonts + colors and create a clean and luxury Shopify template! Check out the features below!

Goals & Objectives

Elizabeth Cole Jewelry – Elevating a Legacy Brand with a Luxe Shopify Refresh

With over 15 years of success in the jewelry industry, Elizabeth Cole Jewelry has become synonymous with bold, statement-making designs inspired by vintage glamour, intricate detailing, and a fearless sense of style. Founders Stephanie and Beth came to Ambrose Marketing seeking a modern update to their Shopify storefront—one that reflected the evolution of their brand while honoring its rich, fashion-forward heritage.

Our goal was to create a luxury ecommerce experience that matched the elegance and distinctiveness of their jewelry. The project centered around refining the digital brand experience with intentional updates to visual identity, layout, and functionality—ensuring the online store felt editorial, effortless, and unmistakably Elizabeth Cole.

Our work included:

A Shopify template redesign with a clean, elevated structure and mobile-first responsiveness
Typography and color palette refinement to reflect a more modern and luxurious aesthetic
Homepage and product page strategy built to drive conversions while spotlighting collection narratives
Custom graphics and on-brand assets to support seasonal campaigns and storytelling moments

The result is a digital flagship that honors the bold beauty of Elizabeth Cole’s collections and gives loyal customers—and new visitors—a seamless, elevated shopping experience.

Visit: elizabethcolejewelry.com