Pine & Palm Home - Marketing Case Study
When Pine & Palm Founder Rory launched her bath towel line, she realized her branding needed to match the quality of her products. Mediterranean style and texture heavily influenced the design. We created a custom Shopify Storefront, and timeless and textured branding for print, packaging, and digital assets.
Goals and Objectives
Case Study: Pine & Palm – A Mediterranean-Inspired Brand for Luxury Bath Towels
When Rory, founder of Pine & Palm, launched her high-quality bath towel line, she quickly realized her visual identity needed to reflect the same level of intention and craftsmanship found in her products. With influences drawn from Mediterranean textures, sun-drenched tones, and timeless coastal living, the brand was ready to evolve into something both elevated and inviting.
Rory partnered with Ambrose Marketing to build a custom Shopify storefront and develop a brand identity that would translate seamlessly across print, packaging, and digital platforms.
Our work included:
A textured, sun-washed visual identity inspired by Mediterranean interiors, organic materials, and slow living
Custom Shopify website design focused on storytelling, ease of navigation, and high-conversion product pages
Packaging and print design to bring the tactile, calming aesthetic into the unboxing experience
Digital asset creation for email, social media, and seasonal campaigns
Foundational SEO built around keywords like “luxury bath towels,” “Mediterranean home essentials,” and “textured towel collection”
The result is a serene, sophisticated brand that reflects the essence of Pine & Palm—intentional, natural, and effortlessly luxe.
