Haggertys GR - Marketing Agency Case Study

Case Study: Haggerty’s – A Coffee Brand Rooted in Irish Charm & Everyday Joy

Haggerty’s is a coffee shop and brand concept built around two core loves: quality coffee and Irish heritage. When the founders approached Ambrose Marketing, they wanted more than a simple logo—they were building a community hub, a daily ritual, and a brand that felt as familiar and comforting as your favorite cup.

Our creative direction focused on blending timeless design with a touch of whimsical storytelling. The goal was to craft a brand identity and digital experience that honored the founder’s Irish roots while creating a warm, character-rich space customers could connect with.

We partnered on a full brand rollout including:

Logo design and brand identity with a clean, classic aesthetic and a touch of Celtic-inspired charm
Custom illustrations to bring a sense of playfulness and personality to the brand
Menu and loyalty card design with practical layouts and consistent visual cues
Custom website design and development optimized for local search, customer ease, and storytelling

The result is a coffee brand that feels established, personal, and full of soul—ready to welcome its community and grow for years to come.

Our goal was to create a brand identity and website that showcased Haggerty’s love for coffee & Irish background. The concept was to come up with a clean logo & timeless logo design and use illustrations to bring whimsical fun to the brand. We created the brand identity, menus, loyalty cards, and website design and development.